OKFB Offers Tips for Preparing Your Business This Summer

Ways to maximize your business during the summer slow season 

OKLAHOMA – Most businesses deal with slow and peak seasons throughout the year. For some businesses, summer may be a slower season. If so, this could be an opportunity to improve and prepare your business for an upcoming peak season. 

“Summer is a great time to review your business assets and coverage,” said Gary Buckner, executive vice president and general manager of Oklahoma Farm Bureau (OKFB) Insurance. “Many changes happen in the beginning of the year, and ensuring any changes or additions are covered can offer peace of mind and time to focus on how to maximize your business efforts.”

As summer rolls around, consider these tips from OKFB Insurance to help your business make the most of a slow season. 

Invest in Your Employees. This could be a good time to refresh your employees on their training or implement new practices. Refreshing an employee’s training or offering advanced training for veteran employees could boost customer experience, employee productivity, job satisfaction and overall morale. 

Review Customer Feedback. If there is not a process in place to review and interact with customer feedback, now is the time to implement it. Feedback can be negative and positive; however, do not let negative feedback get you down. At times, it can be helpful and can lead to creating a more optimal customer experience.   

Offer New Products or Services. One way to intrigue your current and future customers is by adding a new line of products or services. It does not have to be costly or time consuming. This could be done by reviewing current resources and seeing if there are other ways to package or utilize them. 

Plan for Peak Season. If summer is a slower season for you, then this could be a great time to start planning for an upcoming busy season. Reviewing last year’s numbers could be a first step to see if you have enough projected product or resourcing available. Planning for that now could help ensure that your business is ready to offer all that your customers are looking for.  

Every business has its slow and busy seasons. Whether yours is this summer or another season, these are great ways to keep you and your business ready and prepared. Along with taking steps to prepare your business, ensure your assets and business-type are covered by your Commercial Insurance

About Oklahoma Farm Bureau Insurance

Oklahoma Farm Bureau Insurance is proudly celebrating 75 years of serving Oklahomans. Since 1946, OKFB Insurance has worked to protect Oklahomans from the risks they face every day, whether it be home, auto, life, commercial or farm & ranch. With agents in all 77 counties, we are ready to serve our neighbors at a moment’s notice and are committed to helping our 140,000+ member families to insure their future. To learn more, visit https://okfbinsurance.com.